All posts tagged handmade

Finding Your Niche and Ideal Client

Last week I attended my first Tuesdays Together event in Louisville. The topic was Finding Your Niche & Ideal Client.

These are issues that I have struggled with over the years. I’ve only recently figured out my ideal client/customer and developed an idea for what I want my brand to represent.

We-Can-Do-It-Rosie-the-Riveter-Wallpaper-2

Some questions were brought up in the discussion that I resonated with.

  • What is my Niche?
  • What is my story? Do I have a mission statement?
  • What sets me apart? What makes my business different from others?

What is my niche? I guess I would say the fact that I use vintage fabric. I don’t work exclusively with vintage material, but most of my products incorporate vintage fabrics.  I’ve become known for using vintage material around town to the point that I’ve been contacted by a number of people (some friends, some acquaintances) about free vintage fabric because they know that I use it in my business. It’s like Christmas for me when I get trash bags full of vintage fabric dropped off at my doorstep!

What is my story? Do I have a mission statement? My story is that I want to be resourceful and eco-friendly as much as possible in my business.  I didn’t grow up wealthy and my parents set a great example about being resourceful and making the best of what you have.  Many of my products are born from having extra material and wanting to use that instead of throwing it away. For example,  I started saving all of my scrap knit fabric pieces from turbans. I loved the patterns and colors and didn’t want to throw them away because I figured I could find a use for them. A year later, I’ve finally had the time to sit down and turn those scraps into beautiful baby headbands!

IMG_3820

I find most of my fabric at thrift stores and peddler malls, places where the fabric is discarded and not wanted anymore. I love taking this fabric and incorporating it into something beautiful! By using these fabrics, I’m also reducing my carbon footprint.

I initially started making headbands because I’ve struggled with my appearance for years and sometimes wearing a pretty headband or scarf helped me feel a little better about myself. I want to help other women and girls feel empowered and beautiful when they wear my accessories.

My mission statement: This is still a work in progress but here is what I have so far. To have an environmentally friendly business that brings new life to vintage fabrics and empowers women through the creation of handmade accessories.

What sets me apart? What makes my business different from others? I have done extensive research online to find artists and crafters similar to myself. Headbands are everywhere! Headbands similar to mine are everywhere. However, I believe that my use of material and how I pair different fabrics together sets me apart. I have a unique aesthetic with an eye for mix and matching different patterns and fabrics together.

It was so encouraging to listen and learn from other small business owners! I was the quiet girl taking notes because I didn’t have much to contribute to the discussion. Learning from other women creatives really got me thinking about how I want to build my brand and create a more specific business identity. If you’re interested in attending Tuesdays Together, I highly encourage you to! The events are free and the topics change monthly.

 

 

 

 

Spring Giveaway!

Today is the day! It’s the official first day of Spring and I’ve teamed up with some lovely ladies for an Instagram giveaway. Just follow me (@miss_marymargaret) on Instagram and find this photo below. Like and comment on it for a chance to win this fun and colorful purple turban headband with navy blue birds.

purple turban for giveaway

Then you can follow along in the loop to the next person in line who I’ve linked to in my post. There are five of us total and you can enter to win all five items if you want. It’s super easy and the ladies I’ve teamed up with are so talented. You definitely want to check us all out and enter to win some beautiful handmade and vintage items!

loop giveaway group photo

Loop Giveaway

This Friday is the official first day of Spring. I am so excited! I’ll be walking outside, gardening and enjoying the warmer weather. In honor of Spring, I am teaming up with some lovely ladies for an Instagram Loop Giveaway. This is a great chance for you to win some beautiful handmade and vintage goodies! Follow me on Instagram (@miss_marymargaret) so you can join in the giveaway!

Here are the lovely ladies I’ll be teaming up with:

loop giveaway photo

Holiday Craft Fairs

Big craft fairs start taking applications early for their big holiday shows. I went to a workshop and one of the things I learned was that you have to know who your customer is. I’ve sold at a lot of different art fairs and it took me awhile to figure out why I sold well at some and not others. These are some great craft fairs in my region that fit my type of customer. I’ve applied to some of these and I encourage you to check out these great shows and consider applying yourselves!

bloomington logo

Bloomington Handmade Market – This craft fair takes place in Bloomington, Indiana on November 8. Applications are currently being accepted through September 6.

 

crafty logo lllll

Crafty Supermarket – This craft fair takes place in Cincinnati, Ohio on November 29. Applications are being accepted through September 1.

 

 

 

craftin outlaws logo

Craftin’ Outlaws – This craft fair takes place in Columbus, Ohio on November 15. Applications are being accepted through September 3.

 

Letterhead

City Flea – this is a juried flea market in Cincinnati, Ohio. Their holiday market will be on December 13 and they will start taking applications in October.

renegade craft fair

Renegade Craft Fair – these craft fairs take place all over the US in Austin, Chicago, Los Angeles, New York, and San Francisco. They also have a fair in London, England! Applications for the Chicago December 6-7 show are open from September 15-26.

 

 

flea off market

Flea Off Market – this is a juried flea market in Louisville, KY. Sign ups are usually sent out the month before the next market. They post applications on their Facebook page and can email it to you.

Gritty Pearl Photography

I recently had a photo shoot with Gritty Pearl Photography.  I have tried for years to do my own photographs but wasn’t satisfied with how they turned out.  I met Amber Estes Thieneman, the talent behind Gritty Pearl, through Block Party Handmade Boutique.

I wanted to get good photographs of my new products so I met with Amber, found some models and we scheduled a time for the photo shoot.  Many thanks to my beautiful models Zane and Lucy! Check out some of Amber’s photographs below.

FAF027 thumbnail

FAF060

 

 

 

If you need professional photographs taken of your work, I would highly recommend Gritty Pearl Photography. Whether you’re applying to art fairs, submitting work to stores, or selling on Etsy you need high quality product photos.

 

Gift Baskets

I’ve been attending a lot of baby showers lately. Tis the season I guess! I love to go above and beyond and be crafty so I decided to make items for all of my friends and their babies! I love making special handmade items because I think they are more personal.

Through this process I’ve made my own burp cloths, baby tag blankets, bibs, onesies and pacifier clips. I like to find online tutorials and then change them up to fit my style and aesthetic. Here is a handmade gift basket I made for my pastor’s wife’s baby shower this past Sunday.  Little baby Booker is joining the world soon so I wanted to make sure his mom Allison had some essentials! I chose fabrics in blue and gray but mixed up the patterns to add a little more visual interest.

baby gift basket

Continue Reading →

Our Local Box

I recently won a free July subscription box from Our Local Box on a Facebook giveaway.    Our Local Box is all about showcasing the best that Kentucky has to offer.  Each month, customers can order a box filled with goodies including everything from food to clothes.   The goal of Our Local Box is to bring locally handcrafted items to the community.

IMG_3797

Continue Reading →

Headband Giveaway!!!

Summer is here and I’m excited to get out and enjoy the sunshine! In celebration of warm weather I’m giving away an adorable headband!

navy blue stretchy headband giveaway 2

This headband is handmade by me and is perfect for dressing up any outfit! This stretchy headband is extremely comfortable and features a navy blue, green and white floral fabric with two blue felt flowers.

To be eligible for the giveaway just comment on this post! If you follow me on Twitter or like my Facebook page your name will be put in the drawing more times so you’ll have a higher chance of winning! All giveaway winners are chosen at random.

The winner will be announced in July and contacted by me.

navy blue stretchy headband giveaway

 

Block Party Handmade Boutique

block party vertical logo

I’m really excited to announce that I will be selling at Block Party Handmade Boutique!  It’s my first time showcasing my new line of items for children including skirts, dresses, headbands, toys and more!  Everything is re-purposed and vintage so you can feel great shopping from me because you’ll be ‘going green!’

Here is a preview of some of the items I’ll be selling.

McKenna pink floral headband 2

Anna blue flower headband 2

Block Party Handmade Boutique opens tomorrow but the big official Grand Opening event will be April 15. Hope you can all stop by!

grand opening event

 

Buttons, Bows and Britches

Fly Away Fox items can now be found at Buttons, Bows and Britches in Louisville! This lovely children’s consignment store is located at the corner of Frankfort Avenue and Cannons Lane in the Crescent Hill Neighborhood.

I will be selling beautiful handmade items for little girls. I have a variety of headbands and hair clips on display and my signature aprons as well.  The little red apron has pockets in the front with a cherry patterned fabric. The other apron is one of my favorites. The fabric features two little children hugging. They look like Japanese anime characters dressed in vintage clothes.  Fly Away Fox aprons are all one-of-a-kind and made with vintage and re-purposed material and each one comes with a removable brooch.

All of my headbands are made with vintage and re-purposed material and my hair clips are all made with eco-felt. I have felt flower clips, felt peacock feather clips and a variety of headbands in all colors.

Buttons, Bows, and Britches is located at 111 Cannons Lane.  They are open Monday-Friday 10AM-6PM.