All posts tagged fabric

Finding Your Niche and Ideal Client

Last week I attended my first Tuesdays Together event in Louisville. The topic was Finding Your Niche & Ideal Client.

These are issues that I have struggled with over the years. I’ve only recently figured out my ideal client/customer and developed an idea for what I want my brand to represent.

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Some questions were brought up in the discussion that I resonated with.

  • What is my Niche?
  • What is my story? Do I have a mission statement?
  • What sets me apart? What makes my business different from others?

What is my niche? I guess I would say the fact that I use vintage fabric. I don’t work exclusively with vintage material, but most of my products incorporate vintage fabrics.  I’ve become known for using vintage material around town to the point that I’ve been contacted by a number of people (some friends, some acquaintances) about free vintage fabric because they know that I use it in my business. It’s like Christmas for me when I get trash bags full of vintage fabric dropped off at my doorstep!

What is my story? Do I have a mission statement? My story is that I want to be resourceful and eco-friendly as much as possible in my business.  I didn’t grow up wealthy and my parents set a great example about being resourceful and making the best of what you have.  Many of my products are born from having extra material and wanting to use that instead of throwing it away. For example,  I started saving all of my scrap knit fabric pieces from turbans. I loved the patterns and colors and didn’t want to throw them away because I figured I could find a use for them. A year later, I’ve finally had the time to sit down and turn those scraps into beautiful baby headbands!

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I find most of my fabric at thrift stores and peddler malls, places where the fabric is discarded and not wanted anymore. I love taking this fabric and incorporating it into something beautiful! By using these fabrics, I’m also reducing my carbon footprint.

I initially started making headbands because I’ve struggled with my appearance for years and sometimes wearing a pretty headband or scarf helped me feel a little better about myself. I want to help other women and girls feel empowered and beautiful when they wear my accessories.

My mission statement: This is still a work in progress but here is what I have so far. To have an environmentally friendly business that brings new life to vintage fabrics and empowers women through the creation of handmade accessories.

What sets me apart? What makes my business different from others? I have done extensive research online to find artists and crafters similar to myself. Headbands are everywhere! Headbands similar to mine are everywhere. However, I believe that my use of material and how I pair different fabrics together sets me apart. I have a unique aesthetic with an eye for mix and matching different patterns and fabrics together.

It was so encouraging to listen and learn from other small business owners! I was the quiet girl taking notes because I didn’t have much to contribute to the discussion. Learning from other women creatives really got me thinking about how I want to build my brand and create a more specific business identity. If you’re interested in attending Tuesdays Together, I highly encourage you to! The events are free and the topics change monthly.

 

 

 

 

Block Party Handmade Boutique

block party vertical logo

I’m really excited to announce that I will be selling at Block Party Handmade Boutique!  It’s my first time showcasing my new line of items for children including skirts, dresses, headbands, toys and more!  Everything is re-purposed and vintage so you can feel great shopping from me because you’ll be ‘going green!’

Here is a preview of some of the items I’ll be selling.

McKenna pink floral headband 2

Anna blue flower headband 2

Block Party Handmade Boutique opens tomorrow but the big official Grand Opening event will be April 15. Hope you can all stop by!

grand opening event

 

Embroidery Hoops

I love Pinterest and one thing I keep pinning is embroidery hoop artwork.  Check out some of my favorite ones and hopefully you’ll get inspired to make some artwork of your own!

Fair Trade Gift Registries

Spring is huge for weddings and babies!  When you’re planning where to register, you should think of Just Creations. A Fair Trade and non-profit store, Just Creations offers a variety of items for everything including weddings, babies, anniversaries, birthdays, and of course Mother’s Day! Just Creations is kicking off their gift registries with an event this Saturday (May 12) from 10AM-6PM. There will be refreshments and a variety of gift baskets available to help give you ideas for your own registry or to help you find that special gift for someone special.

By shopping or helping other shop at Just Creations, you’re giving back in three big ways.

  • you’re buying local and supporting a Louisville business
  • you’re shopping ‘green’ because most of the products are made with recycled or re-purposed materials
  • you’re supporting artisans all across the globe and helping them earn a fair wage for their work

Check out some of these great wedding items including gifts for your bridesmaids, cute hair accessories for your flower girl and  gorgeous blown glass goblets for toasting!

Here are some great Mother’s Day gift ideas!

Make sure you stop by Just Creations this weekend to see how you can incorporate Fair Trade into your big event.

Just Creations is located in the heart of Crescent Hill at 2722 Frankfort Avenue.

 

Derby Headbands

Fly Away Fox now has Derby headbands available for sale at Salvo, in downtown Louisville on East Market St.  I wanted to show my interpretation of the big and bold on Derby by creating headbands with large flowers and birds’ nests. I used vintage and recycled material in natural colors like brown, orange, red, yellow and green.

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New Items for Salvo

Here are some of my new dry erase boards available for sale at Salvo Collective downtown. Each board is unique, made with vintage material and re-purposed frames and comes with a brown dry erase marker.

 

 

 

Ikea Sells Fabric!

I just discovered on a recent trip to Charlotte that Ikea sells fabric! How had I never noticed before! Perfect for DIY projects like throw pillows, curtains, and chair cushions! It’s affordable and modern so head up to Cincinnati and get some today!

Here are some of my favorite designs:

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Free Monthly Giveaway – Handmade Dry Erase Board

Congrats to Scott Dilley for winning the owl salt and pepper shakers from the November giveaway! Don’t worry though if you haven’t won yet because I’ve got 7 more giveaways to go! So keep signing up to win great vintage and handmade items!

December’s giveaway is a handmade dry erase board! It’s perfect for your kitchen or home office! It’s made with a repurposed frame that I’ve painted orange and a cute orange/blue/brown paisley fabric! It comes with a brown dry erase marker as well.

Just comment on this post about what you would use a dry erase board for and you’ll be eligible for the giveaway! (remember, winners are always chosen at random)

Handmade Little Girl Aprons

I love aprons. I think they should be a part of everyday style.   I’ve recently started making aprons out of vintage and recycled fabrics for both adults and little girls. Today we’re showcasing some of the little girl aprons I’ve been creating. No two are exactly alike!  They come in a variety of sizes and colors fitting 2 year olds all the way up to 10-12 year olds! Below are some aprons in progress and a few of my finished items. Each one comes with a removable broach made out of felt and recycled material!

 

(obviously these photos would be better if some little girls were modeling them… 🙂 but I don’t have any little girls so these photos will have to do.) I will be selling at the Mama’s Hip Christmas Fair on December 4 and then at Nelligan Hall on December 17.

 

DIY – baby burp towels

One of my best friends from high school recently had a baby shower. I wanted to make her some unique handmade items to match her baby bedding so I worked on some baby burp towels. These are extremely easy to make. Just follow the steps below.

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