Finding Your Niche and Ideal Client

Last week I attended my first Tuesdays Together event in Louisville. The topic was Finding Your Niche & Ideal Client.

These are issues that I have struggled with over the years. I’ve only recently figured out my ideal client/customer and developed an idea for what I want my brand to represent.

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Some questions were brought up in the discussion that I resonated with.

  • What is my Niche?
  • What is my story? Do I have a mission statement?
  • What sets me apart? What makes my business different from others?

What is my niche? I guess I would say the fact that I use vintage fabric. I don’t work exclusively with vintage material, but most of my products incorporate vintage fabrics.  I’ve become known for using vintage material around town to the point that I’ve been contacted by a number of people (some friends, some acquaintances) about free vintage fabric because they know that I use it in my business. It’s like Christmas for me when I get trash bags full of vintage fabric dropped off at my doorstep!

What is my story? Do I have a mission statement? My story is that I want to be resourceful and eco-friendly as much as possible in my business.  I didn’t grow up wealthy and my parents set a great example about being resourceful and making the best of what you have.  Many of my products are born from having extra material and wanting to use that instead of throwing it away. For example,  I started saving all of my scrap knit fabric pieces from turbans. I loved the patterns and colors and didn’t want to throw them away because I figured I could find a use for them. A year later, I’ve finally had the time to sit down and turn those scraps into beautiful baby headbands!

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I find most of my fabric at thrift stores and peddler malls, places where the fabric is discarded and not wanted anymore. I love taking this fabric and incorporating it into something beautiful! By using these fabrics, I’m also reducing my carbon footprint.

I initially started making headbands because I’ve struggled with my appearance for years and sometimes wearing a pretty headband or scarf helped me feel a little better about myself. I want to help other women and girls feel empowered and beautiful when they wear my accessories.

My mission statement: This is still a work in progress but here is what I have so far. To have an environmentally friendly business that brings new life to vintage fabrics and empowers women through the creation of handmade accessories.

What sets me apart? What makes my business different from others? I have done extensive research online to find artists and crafters similar to myself. Headbands are everywhere! Headbands similar to mine are everywhere. However, I believe that my use of material and how I pair different fabrics together sets me apart. I have a unique aesthetic with an eye for mix and matching different patterns and fabrics together.

It was so encouraging to listen and learn from other small business owners! I was the quiet girl taking notes because I didn’t have much to contribute to the discussion. Learning from other women creatives really got me thinking about how I want to build my brand and create a more specific business identity. If you’re interested in attending Tuesdays Together, I highly encourage you to! The events are free and the topics change monthly.

 

 

 

 

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